FRANCHISEE RECRUITMENT, LEAD PROCESSING & MARKETING MANAGEMENT SOLUTION
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Recruitex is a unique and industry specific software solution, which has been developed to address certain risks and typical inefficiencies associated to the recruitment of franchisees.
The headache
The recruitment, selection of and taking-on of new franchisees is globally accepted as one of the most challenging disciplines any franchisor has to master.
More often than not, accepting a new franchisee into the network is a shot in the dark motivated largely by 2 things:
- Allowing an unqualified franchisee to buy into your franchise who does not know what he/she is doing.
- Allowing a cash buying franchisee into your network upon his/her ability to procure funding. Often these people have no real intent to be the full-time operator of the business.
These will more often than not turn out to be cruel to all stakeholders and damaging to your brand.
The pace of maturity of the relationship between the franchisee and the franchisor, also known as the progress of a franchisee through the e-Curve, is most certainly affected by the profile of the franchisee selected.
The better the choice of candidate, the faster he or she will progress through the phases of franchisee maturity towards ultimately adding value to the network.